Writing (duh), editing (duh), video storyboarding, interviewing, e-commerce, digital strategy, branding, voice-driven editorial, Chicago Style, AP Style, content management systems, Omniture, web analytics, meeting deadlines, typing, makeup, Photoshop, singing, playing piano, shopping, grammar about you

who I am

I’m a creative director and writer specializing in

omni-channel consumer lifestyle marketing.

what I do

Currently, I'm a Creative Director at Sephora in San Francisco, where I lead the team creative team responsible for our private-label brand, Sephora Collection, as well as our subscription box program, PLAY! by Sephora.

  • Omni-channel marketing campaigns 

  • Paid & organic social content strategy

  • Beauty & still life photo shoots

  • Quarterly in-store fixture updates

  • Environmental graphics and retail signage

  • Agency/vendor relationship management

  • People management and being a kickass boss

  • Product naming

Previously on the Sephora Creative team, I was an ACD overseeing national campaigns, the Beauty Insider loyalty program, Sephora Collection, video, e-commerce (including site and email marketing), and other programs, supported by a team of four writers.

 

My magazine-style writing and editing work has appeared in 

Ms. Magazine, TheGloss.com, EA Games' The Sims4, EcoSalon.com, DivineCaroline, Nickelodeon's ParentsConnect.com, and more. 

I speak Italian, watch a whole lot of TV, and am an okay skiier. I am a cat mom to two poorly behaved Bengals, Juno and Penelope. 

what I'm good at

Video storyboarding, interviewing, typesetting,

e-commerce, digital strategy, digital information architecture, brand development, casting, voice-driven editorial, creative strategy, crisis communications, omni-channel marketing, Chicago Style, AP Style, content management systems, web analytics, people management, basic Photoshop, intermediate InDesign, grammar and mechanics, substantive editing, line editing, project management software programs, retail fixtures environmental graphics.

what I believe

  • Being true to your brand identity will never steer you wrong

  • Originality is crucial, and rip-offs are easy to spot

  • Success does not have to be a zero-sum game

  • Honest constructive feedback is kinder than avoiding hard truths

  • The best way to say "Free Shipping" is "Free Shipping"