Writing (duh), editing (duh), video storyboarding, interviewing, e-commerce, digital strategy, branding, voice-driven editorial, Chicago Style, AP Style, content management systems, Omniture, web analytics, meeting deadlines, typing, makeup, Photoshop, singing, playing piano, shopping, grammar about you
who I am
A Creative Director, Editorial Director, big-picture thinker. Plus a really, really good copywriter.
what I do
I have a passion for building brands and creating compelling marketing in the beauty, fashion, and lifestyle spaces. Some areas where I have expertise:
• Omni-channel marketing campaigns (Top to bottom of funnel)
• Brand /product positioning
• Brand voice development
• Email, ecommerce, video, & digital marketing
• Direct response/performance marketing
• Environmental graphics, retail signage, & OOH
• Agency/vendor relationship management
• Product naming
• Brand, editorial, & creative strategy
• Beauty & still-life photo shoot production
• Interviewing, hiring, & building effective teams
• Mentoring, coaching, & being "work mom"
When I’m not shopping on Instagram or doing a HIIT class, you can find me watching garbage TV, being outdoorsy in Lake Tahoe (skiing if it's winter, floating with a wine slushie if it’s summer), or hanging out with my two poorly behaved Bengal cats, Juno and Penelope.
Myers-Briggs type: ENFP-A “The Campaigner”
Enneagram Type 3: "The Achiever"
Hogwarts House: Ravenclaw
Current TV Obsession: "Is it Cake?" on Netflix
Favorite brand of workout pants: lululemon
Secret talent: Orchid whisperer
what makes me special
I am a creative with a strong marketing mindset, and believe that good work has to work. It can't just be beautiful and inspirational—it has to conform to best practices, be channel-appropriate, be scannable and digestible, and make sense to the customer. Sometimes that means using the word "sale." Sometimes the best way to get things done is to make a template. Sometimes the price or logo really does need to be bigger.
There's never enough budget or resources or time, but this is where I
thrive—creating efficiences, identifying priorities, picking the right
battles, using resources wisely, and being a good teammate
and generous partner in order to Get. Things. Done.
what I believe
Being true to your brand identity will never steer you wrong
Success does not have to be a zero-sum game
Honest constructive feedback is kinder than avoiding hard truths
The best way to say "Free Shipping" is "Free Shipping"