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Writing (duh), editing (duh), video storyboarding, interviewing, e-commerce, digital strategy, branding, voice-driven editorial, Chicago Style, AP Style, content management systems, Omniture, web analytics, meeting deadlines, typing, makeup, Photoshop, singing, playing piano, shopping, grammar about you

who I am

A Creative Director, Editorial Director, big-picture thinker. Plus a really, really good copywriter. 

what I do

I have a passion for building brands and creating compelling marketing in the beauty, fashion, and lifestyle spaces. Some areas where I have expertise:

•    Omni-channel marketing campaigns (Top to bottom of funnel)

•    Brand /product positioning

•    Brand voice development

•    Email, ecommerce, video, & digital marketing

•    Direct response/performance marketing

•    Environmental graphics, retail signage, & OOH

•    Agency/vendor relationship management

•    Product naming

•    Brand, editorial, & creative strategy

•    Beauty & still-life photo shoot production

•    Interviewing, hiring, & building effective teams

•    Mentoring, coaching, & being "work mom" 

 

When I’m not shopping on Instagram or doing a HIIT class, you can find me watching garbage TV, being outdoorsy in Lake Tahoe (skiing if it's winter, floating with a wine slushie if it’s summer), or hanging out with my two poorly behaved Bengal cats, Juno and Penelope.

 

  • Myers-Briggs type: ENFP-A “The Campaigner”

  • Enneagram Type 3: "The Achiever"

  • Hogwarts House: Ravenclaw

  • Current TV Obsession: "Is it Cake?" on Netflix

  • Favorite brand of workout pants: lululemon

  • Secret talent: Orchid whisperer

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what makes me special

I am a creative with a strong marketing mindset, and believe that good work has to work. It can't just be beautiful and inspirational—it has to conform to best practices, be channel-appropriate, be scannable and digestible, and make sense to the customer. Sometimes that means using the word "sale." Sometimes the best way to get things done is to make a template. Sometimes the price or logo really does need to be bigger. 

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There's never enough budget or resources or time, but this is where I

thrive—creating efficiences, identifying priorities, picking the right

battles, using resources wisely, and being a good teammate

and generous partner in order to Get. Things. Done. 

what I believe

  • Being true to your brand identity will never steer you wrong

  • Success does not have to be a zero-sum game

  • Honest constructive feedback is kinder than avoiding hard truths

  • The best way to say "Free Shipping" is "Free Shipping" 

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