Writing (duh), editing (duh), video storyboarding, interviewing, e-commerce, digital strategy, branding, voice-driven editorial, Chicago Style, AP Style, content management systems, Omniture, web analytics, meeting deadlines, typing, makeup, Photoshop, singing, playing piano, shopping, grammar about you
who I am
A freelance/fractional Editorial Director, Creative Director,
big-picture thinker, and a really, really good copywriter.
what I do
I work with brand leaders to develop effective, differentiated, thumb-stopping marketing. Here are some things I do for clients:
• Marketing campaign concepts
• Brand taglines
• Brand voice development
• Product naming & packaging
• Brand, editorial & creative strategy
• Direct response/performance marketing
• Environmental graphics, retail signage, & OOH
• Establishing multi-version triggered/lifecycle marketing programs
• Developing & naming loyalty programs
• Copywriting for web, email & print
• U/X writing & content design
what makes me special
I am a pragmatic, commonsense person with a strong strategic mindset and client focus. Sometimes that means using the word "sale." Sometimes the best way to scale up production is to make templates. Sometimes the price or logo really does need to be bigger. I'm not precious—I make work that works.
From my home base in San Francisco I enjoy watching garbage TV, puttering in my garden, and stress cleaning. I am a mom to two poorly behaved Bengal cats and one three-year-old human.
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Myers-Briggs type: ENFP-A “The Campaigner”
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Enneagram Type 3: "The Achiever"
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Hogwarts House: Ravenclaw
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Guilty pleasure: Hallmark Channel Christmas movies
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Secret talent: Orchid whisperer
what I believe
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Staying true to your brand identity will never steer you wrong
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Success does not have to be a zero-sum game
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Honest constructive feedback is kinder than avoiding hard truths
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The best way to say "Free Shipping" is "Free Shipping"