Writing (duh), editing (duh), video storyboarding, interviewing, e-commerce, digital strategy, branding, voice-driven editorial, Chicago Style, AP Style, content management systems, Omniture, web analytics, meeting deadlines, typing, makeup, Photoshop, singing, playing piano, shopping, grammar about you

who I am

A Creative Director, Editorial Director, big-picture thinker. Plus a really, really good copywriter. 

what I do

I have a passion for building brands and creating compelling marketing in the beauty, fashion, and lifestyle spaces. Some areas where I have expertise:

•    Omni-channel marketing campaigns

•    Paid & organic social content strategy

•    Email, ecommerce, video, & digital marketing

•    Brand /product positioning

•    Brand voice development

•    Environmental graphics, retail signage, & OOH

•    Agency/vendor relationship management

•    Product naming

•    Brand, editorial, & creative strategy

•    Beauty & still-life photo shoot production

•    Interviewing, hiring, & building effective teams

•    Mentoring, coaching, & being "work mom" 

 

When I’m not shopping on Instagram or doing a HIIT class, you can find me watching garbage TV, being outdoorsy in Lake Tahoe (skiing if it's winter, floating with a wine slushie if it’s summer), or hanging out with my two poorly behaved Bengal cats, Juno and Penelope.

 

 

Myers-Briggs type ENFP-A “The Campaigner”

Enneagram Type 3: "The Achiever"

Hogwarts House: Ravenclaw

Current TV Obsession: The Circle

Favorite brand of yoga pants: lululemon

Hidden talent: Orchid whisperer

what I believe

  • Being true to your brand identity will never steer you wrong

  • Success does not have to be a zero-sum game

  • Honest constructive feedback is kinder than avoiding hard truths

  • The best way to say "Free Shipping" is "Free Shipping"