Sephora Collection

Brand re-positioning and refresh, 2016

Positioning, editorial direction, editorial strategy, editorial voice, in-store execution, digital ad execution

Sephora Collection x Tinder

As part of our fall 2016 launch campaign, we partnered with Tinder to create a custom, targeted ad program, a collaboration that garnered positive press and industry buzz. 

advertising/marketing 2012-2018

video scripting/storyboarding

editorial

After logging over 500 bylines as a writer and editor at DivineCaroline.com, the site underwent a redesign and CMS platform migration. In that process, old articles lost their formatting and permalinks. The DivineCaroline clips below were captured post-redesign, and do not reflect the original formatting or images.

Too Young to Marry (Ms. Magazine, winter 2009)

In Praise of Giving Up Your Dreams (TheGloss.com, June 2012)

The Passion of the Curls (EcoSalon.com, July 2011)

My New Best Frenemy (DivineCaroline, March 2012)

On Writing Good (EcoSalon.com, October 2011)

"Carrie Diaries" Loves the '80s (DivineCaroline, September 2011)

"It's Got Electrolytes!" (DivineCaroline, 2010)

How Does a Celeb's Phone Get Hacked? (DivineCaroline, March 2012)

I Twihard to Get Into the Whole Vampire Thing (DivineCaroline, November 2011)

The Visiting Visionary (DivineCaroline, May 2010)

Get the Look: Emily Blunt (DivineCaroline, March 2012)

My New Dream Job! (DivineCaroline, January 2011) 

In Defense of Nagging (DivineCaroline, 2011)